Fundamental of marketing Assignment Example | Topics and Well Written Essays - 750 words

Fundamental of marketing - Assignment Example This makes it the most outstanding paste in the New Zealand markets. With these features, XSensor will be a product for use by all family members across New Zealand given that it calls for the most simplified applications ever. In regard to customers demand it will have a special pouch for provision of other services like tooth picks to be used alongside the brushing technique this will give potential customers a better satisfaction that is worth the value of their money. To ensure that customers are satisfied, our product will offer the best service owing to the fact that its battery will have a prolonged life span this will ensure increased efficiency and effectiveness. This will also ensure that this product lives up to the expectation of the consumer. It is maintenance cost is going to be low because of less contamination by hands. In fact, XSensor does not call for touching like other manual dispensers. You only place your tooth brush at the point of dispensation and tooth paste of the right quantity comes into place. Secondly, this product will benefit customers through proper product positioning which will include: Conducting interviews with our target customers in their niche so as to gain relevant insight and to ensure that they get hands on experience of the product. Developing thorough understanding of the customer’s needs this will include guidelines on how to use the device and facilitate any modifications that customers may deem fit in their brilliance. Capacity The product is in large scale and customers will not at any one time miss it out in the market so as to cope with the success of services offered. The buying criteria will be simple as this product comes in one piece and will not require assembly once delivered. This is holistically backed by the following characteristics and benefits: It will be fast to use because its dispensing speed is fast, it will have a long life span, and no hand contact. Pricing methods will be friendly to consumers to ensure the product is affordable to all the people in New Zealand. Discounts will be offered to customers who purchase in large quantities. This may include traders or even domestic users willing to buy for their other family members. Cumulative quantity discount will also be given to resellers who purchase large quantity over time but who may not have the capacity to buy in bulk at once. Seasonal discount will be offered based on the period of time or season that the purchase is made to reduce variations of seasons in sales. Then there will be cash discount offered to domestic users who buy promptly on cash basis. Finally there will be promotional discount once in a while to stimulate customers during low seasons (Feinschreiber, 2004). Also it is evident that customers will require products that are of better quality .These are products whose worth is not compromised by the cost offered. Performance must also be put into consideration because XSensor will fall under el ectronic goods. All these are applicable qualities to go by. Additionally, the following pricing objectives must be put into consideration for the survival of the organization. Current Profit Maximization The product on offer is new and will require generating profit in order to sustain customers and employees. It is important that new consideration is given to negative long impacts to

High Line Park NYC Assignment Example | Topics and Well Written Essays - 1250 words

High Line Park NYC - Assignment Example The High Line Park of New York is a prominent example, where Jacobs’s viewpoint appears to have been very effective and influential. Discussion Jane Jacobs, in her famous work The Death and Life of Great American Cities, attacked the contemporary theory of urban planning based on modernist view and furnished reasoned criticisms against the works of the renowned planners like Robert Moses who were pressing ahead with their rationalized urban planning schemes for different American cities. Jacobs’s works gained attention and credibility due to her approach that involved credible analytics to deal with the urban economic cultures of Western world. A technical point that Jacobs focused on was the analyses of contemporary federal incentives and investments in the real estate sector. Contextual to this economic view of exploiting analytical data over investment patterns and government schemes, Jacobs further remarks, â€Å"The power to destroy which is possessed by authority over credit or by management of credit is negative: it is the power to withhold credit† (Jacobs, 295). In this way, Jacobs stands for decentralization and people oriented planning. In the same context, Jacobs has explained an alternative analytical approach that could substitute this return on investment or ROI seeking economic policy. According to Jacobs, life in a city involves complex behavior of numerous individual variables which can be defined as a sort of â€Å"disorganized complexity† (Jacobs, 431, 436). From statistical point of view, Jacobs’s analytical approach can be regarded as seeming chaos. In economic sense, this seeming chaos of city life must be controlled by allowing flexibility instead of harnessing order and discipline. For example, a remotely located children’s park in a planned city is actually more unsafe than the roadside playgrounds within a crowded residential locality. In the wake of modern research and analysis, Hoch et al fro m ICMA University appear to have interpreted Jacobs’s views in a more organized way. In the chapter on â€Å"Economic Analysis†, Hoch et al (119) advocate using a comparative analysis of a local economy (under planning) against the overall national economy and industrial patterns. For example, say iron and steel industry in a country provides for 50% of the total employments generated there. In such circumstances, planning a city that has grown around a steel plant where only 10% of the residents are employed in the iron and steel industry can be troublesome. So the urban planner will need to calculate the day time and night time populations of the city separately so that the city’s importance in national economy can be better understood. Jacobs’s theory of having disorganized complexity in city life appears to be very relevant in this kind of urban scenarios. Precondition to economic analyses Hoch et al, therefore, advocate for implementing descriptive s tatistical techniques so that inferences can be firmly grounded on the basis of dependable information. And the aim of all these analytical arrangements must focus on generating reasoned â€Å"decision-making criteria† (Hoch et al, 419) to address inequities and usher at better planning that would provide for appropriate capital improvements with regard to environmental factors as well. Benefits Keeping in mind the example of High Land Park in the New York City, it should be noted that accepting Jacobs’