The Consumer Decision Process Essay Example for Free

The Consumer Decision Process Essay 1.Explain the actions and considerations that relate to five stages of the consumer purchase decision process? The action and considerations that related to the five stages of the consumer purchase decision process are (a) Problem Recognition: This is frequently distinguished as the first and most vital advance in the clients choice procedure. A buy cant occur without the acknowledgment of the need. (b) Information search: Having perceived an issue or need, the subsequent stage a client may take is the data look arrange, keeping in mind the end goal to discover what they feel is the best arrangement. This is the purchasers push to look inside and outside business conditions, to recognize and assess data sources identified with the focal purchasing choice. (c) Evaluation of alternatives: As you may expect, people will assess diverse items or brands at this phase on the premise of option item properties – those which can convey the advantages the client is looking for. A factor that vigorously impacts this stage is the clients state of mind. (d) Purchase Decision: The penultimate stage is the place the buy happens. The two components: negative criticism from different clients and the level of inspiration to acknowledge the input. (e) Post-purchase behavior: In brief, clients will contrast items and their past desires and will be either fulfilled or disappointed. In this manner, these stages are basic in holding clients. 2.You will be graduating soon and have been offered what you offered what you consider the job of your dreams. The new position, however, requires some traveling so you will need a car. You currently do not have one. What decision process will you go through to purchase an automobile? Consumer purchase decision process 3.What are the five stages of the organizational buying process? Describe at least three differences from the consumer buying process. (a) Awareness, (b) Specification, (c) Proposals, (d) Evaluation, (e) Order: the three differences between organizational buying process and consumer buying process are (a)Planning: Most buys made by a business are arranged ahead of time, where similar buys may be spur of the moment purchases for a buyer. For instance, a business will design a worker lunch, pick the menu ahead of time and have the request set up to be provided food on a specific day. (b) Decision-making: As a rule, the buyer leader is the individual that at last purchases the item. For instance, the mother of a family may choose to purchase another sandbox for the kids, so she is either the one that goes out to make the buy or is close by with the father to settle on the last decision. (c) Support: Numerous organizations need help contracts when buying certain sorts of things. For instance, if a business buys a copier then the copier may need no less than a three-year guarantee on the item before the organization can finish the buy. 4.Global marketing is affected by economic considerations. Identify the three-step that should be performed when scanning the global marketplace. A sweep of the worldwide commercial center ought to incorporate (1) an appraisal of the monetary foundation in various nations, (2) estimation of buyer salary in various nations, and (3) acknowledgment of a nations cash trade rates. 5.Marketing information consists of secondary and primary data. Define each of these types of marketing information. Give examples of secondary and primary data. Primary data: is valuable data that you uncover and gather yourself through unique research. Expansive organizations ordinarily spend a lot of cash to direct this exploration, procuring claim to fame look into firms or advertising offices. Studies are well known unique research apparatuses and there are a few sorts: phone, mail, Internet and in-person are a few illustrations. Online review instruments give entrepreneurs a reasonable alternative, as long as you comprehend the impediments. Example: researching the internet, newspaper articles and company reports. Secondary Data: is data that another person has just led, however, the outcomes are accessible for others to utilize. A typical case of auxiliary information will be data gathered from the administration statistics. As an entrepreneur, exploit accessible auxiliary data; its more affordable as far as both cash and time, and its measurably solid as long as it isnt excessively old and is from a dependable source, for example, an administration office or significant college. Example: research reports, government reports, censuses, weather reports, interviews, the Internet, reference books, organizational reports and accounting documents. 6.Define product positioning. What are two approaches to product positioning? Give an example of each approach. Product positioning is the process marketers use to determine how to best communicate their products attributes to their target customers based on customer needs, competitive pressures, available communication channels and carefully crafted key messages. Example of product positioning: (a) Head-to-head Positioning; Here and there an item needs to contend specifically with focused brands for a similar target shopper. Normally this is on account of the items are comparable in qualities and benefits, and a great many people need basically similar things. For instance, a pizza eatery may contend no holds barred by touting the freshness of its fixings or the estimation of its cost. It would not bode well for the pizzeria to offer Chinese nourishment in an offer to bait an alternate demographic. (b) Differentiation Positioning; Separation situating is the quest for these new purchasers by presenting highlights or capacities unmistakable from a rivalry. For instance, some fast food advertis ers separate their menus by offering low-fat choices. Shoreline lodgings endeavor to draw in business explorers by including gathering focuses and official administrations. In the event that an organization offers a few brands of one item like oat or cleanser, it might utilize separation situating just to guarantee that its own particular offerings dont contend with each other. 7.Describe the decline stage of the product lifecycle. Explain the two strategies a company might employ if its product were in the decline stage of its product lifecycle. On the off chance that the attributes of the item life cycle stages and their showcasing suggestions are seen legitimately, the item may have made it to the last stage in the PLC: the decline stage. More often than not, the firm will have endeavored to keep the item to the extent that this would be possible in the development arrange. Nonetheless, once the offers of an item begin to fall or benefit can no further be kept up, the decay organize is come to. This does frequently occur because of the market passage of substitute items which fulfill client needs superior to the last item. Example: (a) Contracting out or Selling: Loyal clients of an item can be held when the brand or the rights to create and offer the item are given on to a specialty administrator or by subcontracting. Numerous little firms utilize this procedure since they are sufficiently adaptable to offer the items market a palatable return. Each gathering engaged with this procedure profits by the arrangement: the beg inning firm can arrange gainfully of an item it never again needs, customers can continue purchasing items they want, and the subcontractor or purchaser can pick up the advantages of a brand they would never have set up individually. (b) Milking or Harvesting: When this system is utilized, the item gets just next to zero showcasing support. The firm plans to expand the life of the item while creating the money and the time required to set up new items. Whats more, the moderate decay of the item furnishes the firm with adequate time to change in accordance with the declining income and to discover elective methods for producing pay.

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Socraric Method The Socratic Method of philosophy is basically a series of question leading to an answer. In order for this method to work though, two conditions must be met. The first one is that the interlocutor has to say what he believes. The second is that the answers must be kept short. Here is a classic example of how this method works. It is a dialogue between Socrates and Euthyphro. The thesis is â€Å"What is dear to the gods is pious, what is not is impious.† Next Socrates gets Euthyphro to agree to the following points. The first point is that piety and impiety are opposite. The next point is that the gods are in a state of discord. The next is that they are in discord over what is just and what is unjust. They have no set unit to measure it by. The next point is that the different gods consider different things to be just and unjust. From there he goes on to agree that some things are both just and unjust. Finally, he agrees that some things can be both god loved and god hated. T he same things would then be both pious and impious according to the argument above. The way that this argument relates to the rest of the Euthyphro starts back at the beginning of the story. Socrates sees Euthyphro standing by the courthouse and naturally asks why he is there. Euthyphro explains that he is the prosecutor in a murder trial. It turns out that it is his father that he is prosecuting for the murder of a murderer. He laments to Socrates that his family and friends believe that his doing this is impious, but he believes that they are mistaken and this reveals their ignorance of piety. Since Socrates is Socrates, this naturally leads him to ask just exactly what piety is.

Aviation Essay

Baker aviation-Rams take Flight George T. Baker Aviation School offers high school students a chance to explore possible opportunities with varies programs designed to enrich students with information and actual time in the field of aviation. Baker offers three main programs for students to enroll in. The Aircraft Maintenance Technician Program prepares students for the practice of Aircraft Mechanics.Those who complete the Airframe and Power plant Technician Program are qualified to take the Federal Aviation Administration written and the practice tests. The Airframe Technician Program is a two-year program designed to teach students a thorough study of aircraft structures and organization. Another two year program integrated within the Aircraft Maintenance Program is The Power plant Technician Program where students study power plant theories and maintenance of aircraft engines.Students enrolled in this program need a minimum of a 2. 0 GPA, perfect attendance, conduct, and effort. T he Electronics Technician program develops students for starter positions in electronics and avionics, and as a part of the class they also acquire knowledge of technical skills, academic skills, and experience needed to maintain a job. The course includes electronics and avionics. Program graduates of the three-year program receive an Electronic Technology program completion certificate.The last program offered by the George T. Baker Aviation School is the Aerospace Technology Program which provides students with actual knowledge and experience in a wide variety of careers in Aerospace Technology. Those interested in a career in Aircraft Mechanics have an opportunity to expand their horizon and gain real practical skill before embarking in the career they’ve dreamed of.

Essay about Rape Fantasies - 698 Words

Rape Fantasies Sadly rape is an all too common accurance, which has been going on forever. Since it does happen a lot, there are a lot of people talking about the subject. In Margaret Atwoods short story Rape Fantasies, several women casually discuss their personal rape fantasies. The main idea being portrayed through out the story is that women battle with feeling powerful and powerless. She also discusses the distinction between between fantasy and fear in her story. Through character descriptions, certain settings in the story, the point of view, the tone, the dialogue, most forms of irony, and symbolism, Margaret Atwood was confidently able to reinerate her theme of power and powerless; fantasy†¦show more content†¦Chrissy is another important character. Chrissy is Estelles co-worker. She was in the lunchroom reading a magazine that discusses rape fantasies. She casually opens the conversation by saying how about it, girls, do you have rape fantasies? Through comments, Chrissy makes it clear she is easily influenced by magazines, movies, and television, which shows her lack of feeling powerful. She also comments that she would not even scream or fight, if she was raped, because the magazines say not to right. Chrissy says she would not scream because who would hear me? She acts this way because she feels, and is told, that she does not the power to prevent it. Chrissy is also passive. She also believes women are only attractive when they are defenseless and submissive, which is why se just lays there, in the tub, during her fantasy. She is the perfect examples of powerlessness in women. Darlene is a character that demonstrates the power in women. Darlene is a forty-one year old co-worker. She does not approve of Estelles behavior. She does not think it is a good idea to go out and drink by yourself. By feeling this way, Darlene shows her fear of possibly being raped but she also is using her power to prevent situations that could make rape more likely to occur. She said if she was raped, she would scream, which demonstrates she feels powerful enough to scare off an attacker or powerful enough to attactShow MoreRelatedRape Fantasies By Margaret Atwood And The Other Place1861 Words   |  8 PagesThe short stories â€Å"Rape Fantasies† by Margaret Atwood and The Other Place† by Mary Gaitskill are both short stories that have ominous sounding titles are many ways very comparable. â€Å"Rape Fantasies,† as you can guess, is about the very taboo subject of rape. Furthermore, â€Å"The Other Place† is about violence subject matter and taboo subjects of violence involving the narrator and his violent thoughts towards women. The short stories â€Å"Rape Fantasies† and The Other Place† are similar pieces of work dueRead More Character Analysis of Estelle in Atwoods Rape Fantasies Essay1219 Words   |  5 PagesCharacter Analysis of Estelle in Atwoods Rape Fantasies  Ã‚  Ã‚   Estelle is the only thoroughly developed character in Margaret Atwoods Rape Fantasies. Though she is the narrator and quite thoughtful of the ideas and reactions of the storys supporting players, it is her almost obsessive preoccupation with a singular topic that actually prompts her to fully illustrate her own ideas and reactions, drawing a character far more compelling than any of the men or women she will attempt to describeRead More Rape Fantasies by Margaret Atwood Essay1653 Words   |  7 PagesThe plot of Rape Fantasies by Margaret Atwood is all within the mind of Estelle, who talks to the reader as she might to a new friend. Estelles personality becomes exposed to us through the narration of her fantasies and lunchtime work experiences. We are told of Estelles workplace where she is with her friends discussing their rape fantasies. Examining Estelles world through her perspective of the conversation, we find she is a game player both outwardly in playing bridge and in her relationshipRead MoreEssay on Margaret Atwoods Rape Fantasies868 Words   |  4 Pagesseparating the two through their uses of certain writing tools. The point Atwood attempts to drive into the reader is women’s naivety and overall downplay of rape. Margaret Atwood, author of Rape Fantasies, relies heavily on Irony and Characterization to get her point across. In the story Estelle, the narrator and main character, shares her rape fantasies along . In all of them she is a victim, later in the story, we find out that the reason she has these thoughts about being raped is so that if she everRead More Discussion of Margaret Atwoods Rape Fantasies Essay1356 Words   |  6 PagesAtwoods Rape Fantasies The author of the short story Rape Fantasies is Margaret Atwood - She is a renowned Canadian writer of poetry and fiction, she is best known for her novel The Handmaids Tail. The short story that I chose Rape Fantasies comes from Atwood?s first collection of short stories called Dancing girls and Other Stories.   Ã‚  Ã‚  Ã‚  Ã‚  ?Remember no one can make you feel inferior without your consent?   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Eleanor Roosevelt   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  The story Rape FantasiesRead MoreThe Rape Fantasies Of A Fun Home. Fun Home: A Family Tragicomic1301 Words   |  6 PagesThe Rape Fantasies of a Fun Home Fun Home: A Family Tragicomic is a 2006 graphic memoir written by American cartoonist and memoirist Alison Bechdel. Alison began her career by illustrating and writing comic strips for Dykes to Watch Out which debuted in 1983. Alison Bechdel was an LGBT activist who tells her unraveling story recalling her early years about struggling with self-identity while coming to understand her father s enclosed identity as well. Contrary, Rape Fantasies was written and publishedRead MoreVictimization in Margaret Atwoods  ¡Ã‚ §Rape Fantasies ¡Ã‚ ¨880 Words   |  4 PagesRape Fantasies: Female Victimization Margaret Atwood ¡Ã‚ ¦s  ¡Ã‚ §Rape Fantasies ¡Ã‚ ¨, a monologue of a woman discus her concern about the topic of rape, demonstrates the power struggle between men and women and how female are victimized by the society. Furthermore, Atwood talks about the importance of having  ¡Ã‚ §voice ¡Ã‚ ¨ as a power or solution to victimization. In the story, there is an exploration of female vulnerability, and victimization in the rape fantasies. Atwood through using the voice of the first-personRead MorePower and Victimization in Rape Fantasiesquot; Essay1892 Words   |  8 Pagesexplored issues of oppression, self-identity and power, as it relates to the broader social content of contemporary urban life and the sexual politics involved. She further explores those issues in Rape Fantasies first published in Canada in 1979 in her book The Dancing Girls and Other Stories. 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Through the scarring sexualRead MoreThe Tension Between Reality and Fantasy in Tennessee Williams A Streetcar Named Desire1591 Words   |  7 PagesThe Tension Between Reality and Fantasy in Tennessee Williams A Streetcar Named Desire Yes, yes, magic! I try to give that to people. I misrepresent things to them. I dont tell the truth, I tell what ought to be truthà ¢Ã¢â€š ¬Ã‚ ¦ Scene IX Tennessee Williams dramatises the tension between reality and fantasy by Characterisation, Theatrical Devices, and by the use of Symbolism. Williams